2024 picks: Has AI stolen Scarlett Johansson’s voice?
Dec 22, 2024
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Sharon Goldman, AI reporter at Fortune, dives into the fascinating ethical and legal dilemmas surrounding AI voice technology. She discusses Scarlett Johansson's shocking experience with a ChatGPT voice model that she feels resembles her own. Goldman highlights the emotional ramifications of AI replicating celebrity voices and the broader societal and gender implications. She also examines the legal landscape concerning likeness rights and the ownership challenges that may lie ahead as AI capabilities evolve.
Scarlett Johansson's refusal to allow her voice to be used in AI technology raises alarming questions about consent and ownership rights in the age of advanced AI.
The incident illustrates the pressing need for updated legal protections for public figures against unauthorized voice replication as AI technology rapidly evolves.
Deep dives
Scarlett Johansson's Response to AI Voice Mimicry
Scarlett Johansson expressed significant anger and disbelief over the use of an AI voice in ChatGPT 4.0 that resembles hers, despite her explicit refusal to allow its usage. The controversy arose after a voice named 'Sky' was unveiled, which many listeners noted sounded eerily similar to her performance in the film 'Her.' Johansson revealed that her friends could not discern any difference between her voice and the AI's, accentuating her frustration regarding its unauthorized usage. This incident raises critical questions about consent and ownership in the context of advanced AI technologies that can replicate human voices.
Ethical and Legal Implications of AI Voice Technology
The controversy surrounding the AI voice not only highlights Johansson's concerns but also raises broader ethical and legal questions regarding the use of a public figure's likeness. As artificial intelligence becomes increasingly adept at creating realistic deep fakes and voice simulations, the potential for exploitation is significant. Current laws do not adequately protect voices from unauthorized replication, as the case of Scarlett Johansson shows that her voice cannot be copyrighted. However, previous legal rulings, like the one involving Bette Midler and Ford, suggest that there may be avenues for public figures to protect their likenesses in certain circumstances.
Future of AI and Its Applications
The advancements in AI technology, exemplified by ChatGPT 4.0, showcase a new layer of sophistication in voice capabilities but signal that the journey towards comprehensive AI agents is just beginning. Current applications focus on voice interactions, yet experts anticipate future developments where AI can facilitate more complex tasks, offering a more integrated user experience. As technology evolves to be more conversational and capable of managing a variety of tasks autonomously, society will need to address the implications of such advancements on personal rights and agency. This continuous evolution stresses the necessity for regulatory bodies to keep pace with the rapid changes in AI capabilities to ensure that ethical considerations remain at the forefront.