The Business Method: Interviewing Billionaires, Billion Dollar Founders & the World’s Most Successful People 🎧🔥 Ep.494 ~ #218 on Inc’s 5000 List w/ 2000% Growth in 3 Years ~ Jeremy Parker
Mar 3, 2021
In this engaging discussion, Jeremy Parker, co-founder and CEO of Swag.com, shares insights from his rapid rise in the e-commerce world, achieving 2000% growth in just three years. He dives into how becoming a parent reshaped his routines and entrepreneurial mindset. Jeremy recounts the journey of acquiring the Swag.com domain and his early ventures, including the successful Tippit. He emphasizes the importance of high-quality promotional products while revealing his bold strategies for securing major clients early on, driven by a passion for positivity and kindness in business.
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Buying The Perfect Domain Creatively
- Jeremy negotiated the swag.com domain down from $1.2M to $200k by offering equity and a two-year exclusive license.
- Six months after launching, he raised money and completed the $200k purchase once sales proved the model.
From Filmmaker To T‑Shirt Hustler
- Jeremy started as a documentary filmmaker, then launched a $300 limited-edition t-shirt company just before the 2007 recession.
- A viral Mark Cuban blog post led to a partnership inside a large promotional-products company and seeded later ventures.
Curate Quality And Automate The UX
- Do curate high-quality promotional products and build a seamless e-commerce UX so customers actually keep your swag.
- Automate mockups, color detection, and live pricing to let buyers complete orders in minutes.