The TED AI Show How Pokemon Go and augmented reality are transforming how we’ll navigate the world w/ Niantic's Brian McClendon
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Jan 21, 2025 In this engaging conversation, Brian McClendon, co-founder of Keyhole and current SVP of Engineering at Niantic, shares insights on how augmented reality is reshaping navigation. He discusses the evolution of geospatial technologies and the unexpected role of Pokémon Go in mapping. The dialogue highlights advancements in crowd-sourced mapping, the future potential of immersive AR experiences, and the balance between innovation and user privacy. Listeners will appreciate the exciting possibilities that lie ahead in the intersection of digital and physical worlds.
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Keyhole's Origin
- Brian McClendon's childhood interest in computers and 3D graphics led him to co-found Keyhole, which combined satellite imagery with maps and terrain data.
- Google acquired Keyhole in 2004, drawn to its alignment with their mission to organize and make information accessible.
Google Maps Innovation
- Google Maps combined Keyhole's satellite imagery with a fast, JavaScript-based map viewer, revolutionizing navigation with its speed and accessibility.
- The integration of satellite imagery made Google Maps faster and more visually appealing than existing map services.
The Challenge of Map Accuracy
- Traditional maps, even digital ones, become outdated quickly due to real-world changes like road and business turnover.
- Niantic's approach focuses on crowdsourced, ground-level detail, creating higher-precision localization, despite the challenge of frequent updates.