SPI 821: How to Get Paid to Speak with Grant Baldwin
Sep 18, 2024
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Grant Baldwin, the founder of The Speaker Lab and a paid speaking expert, shares invaluable insights for aspiring speakers. He discusses the importance of finding your niche and crafting engaging talks, even if you don’t have an extraordinary story. Grant emphasizes proactive marketing strategies and the necessity of a strong digital presence. He also offers practical advice on creating a compelling demo video and reaching out to event planners, highlighting how early unpaid gigs can pave the way for future success.
To successfully land paid speaking gigs, speakers must develop marketing assets, including a clear message and demo video, before outreach.
Creating a signature talk involves identifying your niche and understanding the audience's specific problem in order to provide effective solutions.
Building strong relationships with event planners through professionalism and follow-up is crucial for securing repeat bookings and referrals.
Deep dives
Future-Proofing Businesses with NetSuite
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Getting Started in Real Estate Investing
Aspiring real estate investors are encouraged to explore opportunities without needing substantial capital. Flipcheaphouses offers a unique approach by pairing novice investors with experienced partners who already have funding, properties, and contractors in place. They provide training on negotiations, property analysis, and market understanding, empowering individuals to think like professional investors. This partnership allows participants to retain a significant portion of the profits from each successful deal, making real estate investing accessible and less risky.
The Challenges of Booking Speaking Gigs
Booking speaking engagements can be a daunting task for new speakers, especially if they lack the foundational elements necessary for success. It’s essential for speakers to thoroughly prepare their marketing assets, including a clear message and a compelling demo video, before actively seeking gigs. The misconception that having a website or video alone will attract bookings can lead to disappointment; instead, speakers must proactively identify suitable events, initiate conversations, and engage with event planners. This proactive approach is crucial in building a successful speaking career and achieving paid opportunities.
Crafting a Signature Talk
Creating a signature talk begins with understanding the specific audience and the unique problem the speaker aims to solve. Speakers should identify their niche and avoid being overly broad, as this dilutes their effectiveness. A successful talk showcases a clear message, thorough organization, and strong delivery, all of which contribute to establishing the speaker as an expert. Continuous feedback and testing ideas in low-stakes environments can refine the presentation and ensure it resonates with future audiences.
Measuring Success as a Speaker
Success as a speaker depends not only on delivering a great performance but also on being easy to work with beforehand and afterward. Building strong relationships with event planners and consistently showing professionalism—such as being prompt, prepared, and engaging—can lead to repeat bookings and referrals. Following up after engagements and expressing appreciation can further solidify these connections. Ultimately, demonstrating reliability and producing quality content contributes significantly to long-term success in the speaking industry.
#821 What does it take to start landing paid speaking gigs? If you don't have an extraordinary life story, how do you begin crafting your talks? Also, what are the steps to establish yourself as an authority and get your name out there? These are the questions we answer in today's chat with Grant Baldwin of The Speaker Lab! Here's the thing. If you build it they absolutely will not come. Unless you have the right assets in place and put in the promotional work, this is true for most of what you do online. The same goes for building a successful public speaking business! In this episode, Grant shares the roadmap he's used to help thousands of people get up and running. He and I dive into finding your niche and creating your first talk, setting up an effective digital presence, shooting a demo video, and reaching out to event planners. Enjoy! Show notes and more at SmartPassiveIncome.com/session821.