The Agency Accelerator
4 Strategies to Start Bringing Consistent Sales into Your Agency
The 2 most common questions that marketing agency owners ask me never really change. They are about finding a consistent flow of new business and hiring & retaining great talent.
Now, admittedly, those two priorities have switched because as I record this episode there is a huge global skills shortage which the agency sector is not immune from.
But new business is never far from people's minds because they want to avoid feast or famine in their agencies. So that's what we're digging into today by discussing 4 strategies that the agency owner (even if you are a freelancer) must focus on to deliver a consistent pipeline of ideal new clients.
Time Stamp
[01:14] The 2 biggest challenges for agency owners right now
[01:48] 2 key reasons agencies lurch from feast to famine - a story of the wrong focus!
[02:46] What happens when your agency is in a place of famine?
[04:07] 4 tasks that YOU must focus on to avoid lurching from feast to famine
[04:41] Focus area 1: Building your brand with passion
[05:55] Focus area 2: You are the best person to be heading up your new business strategy (because you see the bigger picture, understand your business and will be passionate about it). Remember that the best new business strategies deliver in the medium to long term so get started today if you want to see a return!
[07:15] Beware of Shing New Objects!
[09:02] Focus area 3: Planning for the future. You are the captain of your ship so make sure you are steering your ship in the right direction and make sure you allocate time to do this every month.
[10:11] Focus area 4: Running your agency to ensure your well-oiled machine operates efficiently (which means managing the team, admin, finance, systems & processes etc.)
[11:00] What happens if you agree with the above but are completely stuck in ‘client service mode’?
[11:10] Get better boundaries and work on your mindset
[13:00] Apply the above to avoid being in ‘famine’ - it's not a great place to be!
[13:44] Challenge your thinking to apply today’s podcast advice
Quotations
“You must focus on your SUPERPOWERS - the tasks that only you can do” - Rob Da Costa
“It doesn't matter about the great work you do if no one knows about you!” - Rob Da Costa
“The best new business strategies deliver in the medium to long term - so get started today!” - Rob Da Costa
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