BiggerPockets Daily Renters are Getting Older—Does That Change Anything For Rentals?
Nov 6, 2025
A fascinating discussion reveals that renters aged 55 and older are the fastest-growing demographic. The podcast highlights their preferences for renting, citing reasons like maintenance relief and increased flexibility. Landlords are encouraged to adapt to this trend, considering the potential for stability and long-term leases. Regional examples showcase how this shift appears in various cities across the U.S. Plus, tips on making properties more accessible and welcoming for older tenants add practical insights.
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Older Renters Are Becoming The Core Market
- Renters aged 55+ are the fastest-growing renter demographic in the U.S. and include a large rise in 65+ renters over the past decade.
- This cohort tends to be more stable, financially secure, and likely to sign longer leases than younger renters.
Market What Older Renters Value
- Emphasize maintenance relief, flexibility, and liquidity when marketing to older renters since they value not owning upkeep and moving freely.
- Highlight predictable costs and the ability to relocate closer to family or for lifestyle reasons to attract this group.
Design Community-Oriented Amenities
- Consider developing or positioning properties with amenities (gyms, social spaces) that foster community for older renters.
- Build active-adult rental communities to increase demand and occupancy among this cohort.