Better: The Brand Designer Podcast S12 E11: Person-First vs. Platform-First: Optimizing Your Social Media Content for Connection with Katie Campbell
In this episode, I chat with Katie of Katie Creative Co, who is a social media strategist. We dive into the nuances of using social media effectively—focusing on a people-first approach that prioritizes genuine relationships over algorithmic approval. Katie shares her tactical breakdown of growth, nurture, and connection content, the power of vulnerability and personal storytelling, and practical ways to avoid burnout. This episode is perfect for those looking to enhance their social media presence while staying authentic and avoiding burnout.
Guest Name: Katie Campbell
Guest Website: katiecreativecompany.com
Guest IG: @katiecreativeco
Social Sweet Spot Course: Learn More
00:00: Intro and Minimind Video Library Overview
06:49: Challenges of Social Media for Service Providers
08:01: The Biggest Mistake in Social Media Strategy
08:56: Holistic Approach to Social Media Success
11:56: Person-First Marketing Philosophy
20:55: The Funnel Strategy for Social Media
35:02: Setting Boundaries for Sharing Personal Life
37:46: Pushing Comfort Zones in Social Media
43:44: Balancing Digital Wellness
49:59: Social Media Best Practices to Ignore
51:59: Social Sweet Spot Program
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