Recession: How Marketing SHOULD Respond

Discover how to adapt your marketing strategies during economic downturns. The importance of identifying your dream customer takes center stage, guiding you to focus your efforts effectively. Using fishing analogies, learn why narrowing your target audience is essential for success. Explore new market opportunities without resorting to desperate measures. Plus, find out how tailored messaging can resonate with experienced customers, ensuring your marketing language aligns with their needs during tough times.