The Color of Money | Transformative Conversations for Wealth Building 90. From Hustler to CEO: How Coby Socher Built a Real Estate Empire
Most real estate agents fall in love with the grind, but few pause to ask if it’s building real wealth. In this powerful episode, we sit down with Coby Socher, visionary CEO of Speedy Offers and longtime real estate investor in Cleveland, Ohio, who made that pivot.
Coby opens up about his early days hustling for commissions, how imposter syndrome followed his success, and the moment he realized he had the accolades, but not the assets. A single quote—“Real estate agents should be the wealthiest people on the planet, but they’re not”—sparked a complete transformation.
We walk through how Coby mapped out a 30-year, $350 million net worth plan and reverse-engineered every investment decision to support that vision. He breaks down his “Deal Hierarchy” for turning any property into a profit center—from wholesaling and wholetailing to full flips, rentals, and owner finance models—and explains why his buy box is the most powerful tool in his business.
If you’re a realtor stuck in the rat race, this episode will challenge everything you think you know about wealth, hustle, and leadership. It’s not about working harder. It’s about thinking bigger.
Resources:
- Learn more at The Color of Money
- Instagram: @cobysocher
- LinkedIn: Coby Socher – CEO of Speedy Offers
- Company Website: Speedy Offers
- Become a real estate agent HERE
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This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.