Taking the Leap Mark Sullivan - Entrepreneur, Fire Fighter, Founder of Lime Biscuit Creative
“Someone said you’re a pyromaniac at heart. I said, it just depends on what we’re burning. We try to take anything creative for clients and burn it up and make it light up the sky for them.” - Mark Sullivan
Mark Sullivan has an interesting bio to say the least. Mark is the founder and Creative Director of Lime Biscuit Creative (@limebiscuit1), one of the Atlanta area’s fastest growing branding and design agencies. Currently, Mark also serves as a Lieutenant with the Douglas County Fire Department, where he has been for over two decades. Mark is also co-owner of Toxic Suppression, a company specializing in post-fire decontamination for firefighters. On top of all that, Mark served as the host and emcee for the Love Worth Fighting For Marriage Tour with actor Kirk Cameron and Warren Barfield. In the past, Mark worked with talent from History Channel, A&E, and other major networks. When not working, which is rare, Mark loves to attend concerts and sporting events. Mark has been married to Sherry for 22 years, and they have two children Zach and Mia. It is easy to see why his co-workers penned him as "The pyromaniac of creativity".
In this episode, Bob and Mark discuss the importance of branding as well as how he decided to brand and name his own design and branding creative agency. Mark teaches that branding isn’t the same as it used to be. It’s easier now more than ever to begin a business today and get your brand out there in front of people. From firefighter by day to entrepreneur by night, Mark discusses the entrepreneurial journey and best branding tips for entrepreneurs everywhere.
Notes and Quotes:
-Millennials enjoy going out and seeing who you are and what you do, connecting with your personality and who you are.
-“Education is what remains after you’ve forgotten what you learned in school.” - Albert Einstein.
-Now that time is minimized to start a business, you can maximize your time to market yourself, see clients and customers, and network. It enables you to do that face to face with people and build that relationship with them.
-Doing business with everyone is not your goal. It’s too big. You need to refine your brand to attract a particular audience.
-We developed this idea of entrepreneurs to find your torch. You have to light your ship with something. What’s your torch to light your ship then? What’s your passion and what’s your gift? How to discover that and use it to light the ship and burn it down to get it out of your way to light your path.
-The entrepreneurial journey is fraught with difficulty. There is no such thing as a journey with no risk involved.
Links in this episode include:
Lime Biscuit Design and Branding Agency
The Power of Habit by Charles Duhigg
Spanish conquest of the Aztec empire
Storybrand by Donald Miller podcast
Blue Like Jazz by Donald Miller
One At a Time with Kyle Idleman podcast
Southeast Christian Church podcasts
Love Worth Fighting For marriage tour
To learn more about Bob’s two books, find them on Amazon here: The Leap and Love Your Work.
Follow Bob Dickie on Twitter @RobertDickie