Brand Storytelling at Microsoft with Miri Rodriguez

Miri Rodriguez literally wrote the book on brand storytelling. An award-winning, globally recognized storyteller and Senior Storyteller for Future of Work at Microsoft, Miri is a creative journalist, content strategist, renowned keynote speaker, and international thought leader helping brands tell their stories. We discussed all of this and more this week on the On Brand podcast.

About Miri Rodriguez

Miri Rodriguez, based in Pompano Beach, Florida, is an award-winning, globally recognized storyteller and Senior Storyteller for Future of Work at Microsoft. She is a creative journalist, content strategist, renowned keynote speaker, and international thought leader in brand storytelling, personal branding, and youth entrepreneurship. She has earned several awards in digital marketing and customer experience and is ranked as a top in-demand speaker at leading industry conferences globally. Her previous clients include Adobe, Discover, Walmart, and McKesson.

Links from the Show

Here’s the updated, second edition of Miri's book Brand Storytelling: Put Customers at the Heart of Your Brand Story.

A memorable quote from Miri: “Your first storytellers are your employees.” That's why we need to give them tools like Microsoft's done with their brand central station.

Miri also shared how important Satya Nadella's book Hit Refresh has been in sharing the brand story. Fun fact: Nadella created a special edition for employees.

What brand has made Miri smile recently? Disney! Miri shared — you guessed it — a story on how Disney once again delivered on the magical experiences that they promise.

Connect with Miri on her website and on LinkedIn.

As We Wrap …

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• On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

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