The Powers That Be: Daily The $5M TBPN Playbook
10 snips
Oct 25, 2025 
Joining the conversation are John Coogan, a tech-industry investor and co-host of TBPN, and Jordi Hayes, co-founder and producer of the live tech show. They share insights on transforming their podcast from a weekly segment into a thriving daily live production generating $5 million in ad revenue. The duo discusses the power of live broadcasting in engaging audiences, their unique riff format that boosts viewership, and strategies for attracting high-profile guests. They emphasize the importance of authenticity and immediate commentary in captivating their niche audience.
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From Weekly Podcast To Live Daily Engine
- John and Jordi turned a weekly podcast into a five-day live show by printing social posts and riffing on them to build incremental, personal attention.
- They scaled by doing thousands of one-on-one clip posts to capture viewers directly from original posters' notifications.
Use Live Shows For Reactivity And Ads
- Go live to capture serendipity and react to breaking news in real time rather than waiting to edit for hours or days.
- Use live chat and immediate guest access to create unskippable ad moments and audience engagement.
High-Profile And Viral Guest Mix
- TBPN has done over 1,000 interviews in a year ranging from Mark Zuckerberg to unknown pre-seed founders.
- One day they interviewed a multi-job engineer and hit about 100,000 live viewers from that viral story.
