Morning Brew Daily The Winners And Losers of Super Bowl Ads & S&P 500 Passes 5,000
Feb 12, 2024
This week delves into the highlights and lowlights of Super Bowl ads, showcasing brands’ bold investments and the return of celebrity endorsements. The conversation shifts to the S&P 500's unprecedented rise and its implications for retirement accounts. There’s an intriguing look at the semiconductor industry's challenges and the geopolitical stakes in chipmaking. The episode also touches on China’s efficient rail systems, societal tensions surrounding tech advancements, and upcoming celebrations, adding a dash of humor and insight.
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Beyoncé's Super Bowl Ad Strategy
- Super Bowl commercials now leverage social media.
- Beyoncé's Verizon ad teased new music, which she then dropped, demonstrating this holistic approach.
Pre-Super Bowl Hype Building
- CeraVe built hype by 'leaking' photos of Michael Cera with their product.
- Duolingo created a storyline about their owl getting a Brazilian butt lift, generating buzz before their ad.
Uber's Ad Revision
- Uber's Super Bowl ad, released early, faced criticism for joking about peanut allergies.
- They listened to advocates, edited the ad, and then ran the revised version, showcasing responsiveness.