Building the "Lovable of Marketing" with Patrick Haede, Co-Founder & CEO @ Superscale AI

In this episode, we're joined by Patrick Haede, the founder of Superscale AI, a breakout new startup transforming how digital products are marketed. 🚀

Inspired by Lovable’s success in democratising product-building, Patrick saw the next major frontier: distribution. In a world where anyone can now build a product, how do you market it effectively? Superscale AI is the answer — a platform that lets you instantly generate performance-ready, AI-powered video ads for TikTok, Instagram, and Meta, using just a product URL and a few prompts.

Patrick’s vision is big: turning every founder into a full-stack marketer, and replacing marketing agencies with a prompt-based AI interface that’s actually performant.

We dive into:

📈 The origin story – from digital product studio to pivoting into the AI-native future of marketing
🤖 Why “prompt-first” is the new UI – and how GenAI is changing how people interact with software
🎥 How Superscale creates hyper-performant UGC-style ads at scale using AI-generated actors
💡 Getting creative at speed – empowering users to produce 100s of high-converting ads with minimal effort
🔥 Why performance data should drive product development, not just UX or engagement
🧠 Agentic workflows – how Superscale is building an agent that can ideate, iterate, and deploy ads automatically
🌍 Who their power users are – from indie hackers and Shopify merchants to Lovable app founders and performance marketers
🧪 What makes an ad “work” in 2025 – and how creative risk-taking is becoming an AI superpower
🔮 The future of marketing – closing the loop between performance data and automated content creation
💰 Business model innovation – the potential of usage-based pricing, rev share, and agency-in-your-pocket experiences

We also chat about Patrick’s fundraising journey with Creandum, investor feedback loops, and what it takes to win in a competitive GenAI market where everyone's launching an “agent”.

This is an essential listen for:

• Founders building digital products
• Growth marketers trying to scale content
• Builders excited about the next wave of AI-native tools
• Investors tracking the next Lovable-style breakout

🎧 Tune in now to learn how Superscale AI is giving every product the power of a top-tier marketing agency — at lightning speed and near-zero cost.