MXS 2024: TWIF Interviews Jesse Mecham, Founder of YNAB

Jesse Mecham, the founder of the popular personal finance app YNAB, shares his revolutionary approach to financial management, expressing his aversion to the term 'budgeting.' He discusses the importance of aligning spending with personal values and the unique challenges of managing finances while raising seven kids. The conversation also touches on the influence of technology on parenting and the critical evaluation of new financial tools. Mecham reveals YNAB's future vision for utilizing user data ethically while enhancing financial insight and support.