The Hotel Investor Playbook How To Use Social Media To Raise Capital And Find Deals | Soli Cayetano E46
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Aug 26, 2025 Soli Cayetano, a real estate investor and boutique hotel owner, shares her inspiring journey from barista to a $13M portfolio. She reveals how she raised $2.5M in just 60 days using Instagram, highlighting the power of storytelling and personal branding. The conversation dives into the booming wellness trend in hospitality and the nuances of transitioning from residential to boutique hotel investments. Soli emphasizes the importance of building trust and relationships while navigating the challenges of the hospitality sector, making bold moves crucial for success.
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Documenting The Beginner Journey
- Soli started an Instagram before owning property and documented her entire beginner journey publicly.
- That public diary built trust and accelerated her ability to raise capital and partnerships.
First Deal Bought Sight Unseen
- Soli bought her first rental sight unseen in Cincinnati for $97,000 and renovated it herself.
- That first deal taught her so much that she scaled quickly to dozens of transactions afterwards.
Reps Build Real Estate Mastery
- Buying low-cost out-of-state properties gives you fast operational reps and a 'master's degree' in investing.
- Those repeated mistakes and wins create skills transferable to hospitality deals.