The Blogger Genius Podcast 5 Digital Products Dominating This Year (+ How to Turn Them Into Passive Income)
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If you're a blogger, content creator, or coach looking to monetize your audience, selling digital products is one of the best ways to build a sustainable online business. But here’s the secret: you don’t need to constantly create new products. Instead, focus on repurposing what you’ve already made into multiple income streams.
In this post, I’ll share five profitable digital products that are dominating the market right now—and how you can maximize your profits by repackaging and repurposing them.
1. Live Workshops (With a Twist) Why They Work:With AI-generated content everywhere, real human interaction is more valuable than ever. People crave live engagement, which is why paid live workshops are exploding in popularity.
How to Sell and Repurpose:- Host a 60-minute live Zoom workshop on a hot topic. Charge anywhere from $27 to $97 for access.
- Record the session and sell the replay as an evergreen digital product.
- Break the workshop into mini lessons and sell them as a bite-sized course.
- Offer a PDF transcript or workbook as an additional paid resource.
- Use short clips from your workshop on social media to promote future sales.
👉 Example: Host a "Pinterest Traffic Growth Workshop" for bloggers, then sell the replay, offer a mini-course with key takeaways, and package the workbook as a separate download.
📌 MiloTree makes it easy to set this up with AI-generated sales pages in seconds.
2. Email Challenges Why They Work:People love guided challenges that help them achieve quick wins. A 5- to 10-day email challenge is an easy way to build engagement and grow your email list.
How to Sell and Repurpose:- Create a free or paid challenge ($10-$27 entry fee).
- Deliver daily emails with tips, templates, or action steps.
- Turn the email content into an ebook and sell it.
- Repurpose the challenge into a self-paced mini-course.
- Offer a VIP version with bonus videos or live Q&As for an upsell.
👉 Example: A "7-Day Instagram Growth Challenge" with actionable strategies, later repackaged into a step-by-step ebook and a self-paced course.
📌 With MiloTree, you can automate this process and even sell a tripwire product on the thank-you page when someone signs up for your challenge!
3. Digital Templates & Toolkits Why They Work:People want done-for-you solutions. Digital templates save time and effort, making them super high-value and easy to sell.
How to Sell and Repurpose:- Offer plug-and-play Canva, Notion, Trello, or Google Sheets templates.
- Sell them as individual downloads or bundles for higher perceived value.
- Offer editable vs. non-editable versions at different price points.
- Repurpose them as bonuses for memberships, coaching programs, or online courses.
👉 Example: A "Social Media Content Calendar" available in multiple formats—Notion, Trello, Google Sheets—sold separately for $27 or included as a membership bonus.
📌 MiloTree allows you to quickly sell digital downloads and even offer them in different formats to different audiences.
4. Strategy Sessions & Coaching Calls Why They Work:Personalized one-on-one coaching is always in demand, but the real magic happens when you repurpose those sessions into passive income.
How to Sell and Repurpose:- Offer high-ticket coaching calls and record them.
- Create mini-courses or guides from the most common questions.
- Use client Q&As to generate blog content or eBooks.
- Package coaching insights into a step-by-step training program.
👉 Example: An "Instagram Strategy Session" where you walk a client through their content plan, later repurposed into a pre-recorded training or course.
📌 With MiloTree, you can sell coaching calls and automatically deliver recordings to clients.
5. Memberships & Private Communities Why They Work:Recurring revenue is the holy grail of online business. Once you build a membership, you get paid over and over again for content you create once.
How to Sell and Repurpose:- Offer exclusive content, coaching, or templates inside a private group.
- Charge a monthly or annual fee for access.
- Repurpose past content into standalone digital products.
- Offer different membership tiers for various price points.
👉 Example: A "Digital Product Creators Membership" that includes monthly workshops, templates, and AI tools, housed in a private Facebook group or Slack community.
📌 MiloTree makes setting up memberships simple, allowing you to start selling with no tech headaches.
Other episodes you may like:
Make Your First $1,000 Selling Digital Products (Even with a Small Audience!) with Jillian Leslie
10 Types of People Who Will Win in 2025 (And How to Be One of Them)