Inside Meta’s AI advertising strategy

On today's episode, co-hosts Yasmin Gagne and Josh Christensen discuss the latest news in business and innovation. Topics include the AWS outage, Anthropic bringing Claude to the web, Apple rolling back liquid glass, X launching a handle marketplace, and the latest on the federal government shutdown.

Next, Yaz speak to Fast Company senior staff editor Jeff Beer about how Meta’s latest AI advertising features, breaking down what the tools do, why they’re important to the future of your brand, and how they might change what you see on your feed.

Finally, Yaz talks to Kraft Heinz chief growth officer Diana Frost about the company’s plans to split up, how it’s adapting to the Ozempic era, and how it meets customers’ evolving needs.

For more of the latest business and innovation news, go to https://www.fastcompany.com/newsTo read Jeff Beer’s reporting on Meta’s AI advertising business:https://www.fastcompany.com/91415443/how-to-make-sense-of-metas-growing-ai-powered-advertising-machine