EP. 27 The Quest for Meaning: Unifying Beauty & Functionality Through Branding with Martin Zarian

Martin Zarian is a certified brand strategist, brand architect, and identity designer with 15+ years of experience. He is the co-founder of Factory 39, a brand and software consultancy. He has worked with companies like FIFA, Sharp, Dr. Oetker and numerous other brands. 

Learn more about Martin

·       LinkedIn

·       Website

Lessons

·       The power of brand purpose

·       How to communicate value effectively

·       The rationality myth

·       Purpose activation and ROI

·       The influence of emotion on decision making

·       Creating a safe and fun environment in workshops

·       Converting non-believers in brand

·       How to transform yourself and push through fear

·       Confronting difficult conversations

·       Branding to breakdown silos

·       The ‘aha’ in Martin’s life

Episode website URL:

https://www.healthybrandconsulting.com/podcast/martinzarian-ep27

Connect with Howie:

LinkedIn 

How I can Help You

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