#19 What Makes Prospects Say "Yes"? ft. Matt Johnson PhD & Prince Ghuman

Did you know that 90% of decision making is subconscious? That's crazy, right. 

But what factors go into making that subconscious decision? It's the million pound question that all sales teams are looking for; what is the formula or ingredients that go into a prospect saying "yes" to a proposition? Well, within the world of neuroscience & selling, you'll find strong evidence and answers to this. This isn't about manipulating prospects, it's looking to understand your prospects more effectively. 

To explore this, I'm joined by Matt Jonhson PhD & Prince Ghuman, Co-Authors of Blindsight. Matt is a professor, researcher, and writer specializing in the application of neuroscience and psychology to the business world. Matt received his PhD in Cognitive Psychology/Neuroscience from Princeton University in 2013. A contributor to major news outlets including Forbes, Entrepreneur, Business Insider, and VICE and writer for Psychology Today, he regularly provides expert opinion and thought leadership on a range of topics related to the human side of business.

Prince is is a neuro-marketer whose focus is on the ethical applications of neuromarketing in the consumer world. Most recently, he held dual roles as the Director of Consumer Marketing, North America and the Director of B2B Marketing, Global for OFX, a publicly-traded FinTech company handling over $100B in international payments. He was named as one of the Movers and Shakers by the San Francisco Chronicle. At present, he is a Professor at Hult International Business School in San Francisco. A contributor to news outlets including Forbes, The Washington Post, INC. and Entrepreneur, he is currently a speaker covering how to apply neuromarketing within an ethical framework.

So if you want to better understand and relate to the factors that makes your prospects say "yes", then tune in for this!

If you want more insight into Matt & Prince, along with a link to get their unmissable book, Blindsight, then here are the links below:

• Book link: getbook.at/blindsight
• Blog link: https://www.popneuro.com/neuromarketing-blog
• Bio: https://www.popneuro.com/blog-authors