Static Images vs Carousels vs Reels: Which Instagram Content Type Actually Works Best?
Jun 17, 2025
Discover the dynamic world of Instagram content as hosts explore the unique strengths of static images, carousels, and reels. They emphasize the importance of engaging hooks that can elevate your posts across all formats. The conversation highlights the trend toward authentic, personable storytelling, making content more relatable. Listeners are encouraged to mix content types and analyze what truly resonates with their audience for improved engagement and satisfaction.
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Use Hooks Across Formats
Use hooks you love for reels, carousels, or captions interchangeably.
Test if content makes you stop, watch, or swipe when posting on Instagram.
question_answer ANECDOTE
Chipotle's Successful Static Image
Chipotle posted a single static image with text stating, "How do I explain this feeling to someone who's never had Chipotle?"
This me-centric, humorous approach helped the post perform very well.
insights INSIGHT
Power of Me-Centric Messaging
"I"-centric, personal messaging boosts Instagram engagement now.
Audiences crave transparency and connection, not distant brand talk.
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Today, we’re diving into something that trips up so many entrepreneurs and content creators: understanding the strengths and differences between static images, carousels, and reels on Instagram. These formats have evolved so much over the years, and in this episode I’ll break down what makes each one unique, why you don’t need to choose just one, and how to play to your strengths and your audience’s preferences.
We’ll talk about the shifts in content trends, like the rise of “me” and “I” centric copy, how big brands are nailing it with simple, story-driven posts, and how you can use your favorite hooks not only for reels, but also for carousels and captions. If you’ve ever struggled with your reach or felt overwhelmed by different content options, this episode is for you!
In this episode we’ll be covering:
Content formats explained: The key differences between static images, photo dumps, carousels, and reels.
Importance of powerful hooks for increasing engagement and how hooks work for reels, carousels, and captions interchangeably.
Mixing and matching content formats, testing and analyzing what resonates with your audience and what makes you happy.
Shift toward authentic, personable, "me” centric messaging, spotlighting your experience or perspective.
Good Content with Shannon McKinstrie