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My guest today is Darren Bondar, Founder of Spiritleaf - Canada's largest recreational cannabis brand, which he sold in May of 2021 for $131 million dollars.

Not one to sit still, it didn't take long for Darren to start a new company called HEMPALTA - an agricultural technology company focused on innovative hemp processing and product creation.

During our fun conversation, we cover everything from building brands to building exit strategies. Other topics we cover include:

Why it's so important to have a good brand strategy
How to set yourself apart from your competition with branded merch
The “do’s and don'ts” of selling a business

I hope you enjoy my conversation with Darren, and hopefully you'll learn a few things to help you with your branding.

𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗶𝘀 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝘁𝗼 𝘆𝗼𝘂 𝗯𝘆 𝗚𝗲𝗻𝘂𝗺𝗮𝗿𝗸 - 𝗢𝗻𝗲 𝗼𝗳 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮’𝘀 𝗺𝗼𝘀𝘁 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗺𝗲𝗿𝗰𝗵 𝗺𝗮𝗸𝗲𝗿𝘀 𝗳𝗼𝗿 𝗼𝘃𝗲𝗿 𝟰𝟬 𝘆𝗲𝗮𝗿𝘀.From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified – you can rest assured ethical sourcing and sustainability are front and center.

If you’re looking for help with your next project, email brandingmatters@genumark.com.

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BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

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About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.

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website - BAMKO.NET

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