Campaign Trend Podcast How Campaigns Can Actually Use AI – Maya Hutchinson (BattlegroundAI)
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Mar 26, 2025 Maya Hutchinson, Founder & CEO of Battleground AI, dives into the exciting world of AI in political campaigns. She unveils how local campaigns can creatively engage voters through affordable AI tools. The conversation touches on the ethical implications of AI, emphasizing transparency and the importance of adapting to a tech-savvy electorate. Maya also discusses the challenges of breaking down data silos to leverage AI for effective local strategies. Additionally, she highlights how AI is reshaping SEO dynamics, necessitating fresh marketing approaches.
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AI for Down-Ballot Races
- Down-ballot campaigns can leverage AI to overcome resource limitations.
- AI can help produce more content and run ads with smaller budgets.
Missed AI Opportunities in 2024
- Campaigns underutilized AI in the 2024 election cycle due to fear and risk aversion.
- Many organizations avoided AI or limited experimentation, hindering potential gains.
Start Small and Experiment with AI
- Start small and experiment with AI in controlled, measurable ways.
- Focus on content creation and advertising for greater efficiency.