Ep. 120 - Jacob Pechenik: An Easy New Way to Grow Produce at Home

Jacob Pechenik is the co-founder of Lettuce Grow, a company he co-founded with Zooey Deschanel. 

The idea is profound: they’ve created a device that lets people grow a significant quantity of produce either inside their home or outside, with a self-contained hydroponics system that’s basically foolproof. 

This system represents one of the easiest ways to dramatically improve the quality of home produce while greatly reducing the carbon footprint of getting leafy greens and veggies. 

As we love on this show, it really is a win-win.  Just as interesting is Jacob’s own, highly unusual career path, which saw him go from trading to MIT to producing dozens of Hollywood films to founding this company. 

It’s a deeply inspiring tale that I know you’ll enjoy. 

Here’e Jacob Pechenik, of Lettuce Grow.