It’s so important for investors and business leaders to have a framework for what data and information we take in as inputs, as well as what we make sure to exclude or throw out as garbage data and now, garbage information. This is our classic signal: noise dilemma, but the ratio is careening ever more massively to noise. Today we tackle this issue head on and discuss what has been the key orienting model for us to get through the muck of data, remove ourselves from the swirl in our knowledge seeking and make that climb up the hill to generating uncommon investable insights. Let's jump in.