Everyday AI Podcast – An AI and ChatGPT Podcast

EP 30: What Happens When Brand-Building Meets AI?

Jun 5, 2023

Guillermo Thompson, Founder and Director of Ombu Ombu, dives into the intersection of branding and AI, offering valuable insights for businesses. He discusses how the rise of AI is reshaping personal branding and the importance of authenticity in a technology-driven world. Guillermo highlights the ethical challenges and opportunities of using AI, encouraging experimentation while emphasizing the need for genuine value. He also examines the implications of AI for actors in Hollywood, raising questions about compensation and the loss of unique talent.

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ANECDOTE

Love, Death, and Robots Example

Guillermo Thompson recommends watching "Love, Death, and Robots" on Netflix.
He notes the use of recognizable actors' faces, like Hugh Jackman's, seemingly without their involvement.

INSIGHT

Actors and Immortality

Actors are concerned about the use of their digital doubles but also recognize the potential for immortality.
This technology allows their image to persist on screen indefinitely.

ADVICE

Authenticity over Avatars

Guillermo Thompson advises against AI-generated avatars, emphasizing authenticity in personal and company branding.
He highlights the importance of genuine connection and the potential downsides of portraying a false image on social media.

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With AI making the market more saturated, building a strong brand has never been more important. Guillermo Thompson, Founder and Director of Ombu Ombu, joins us to discuss how AI can help you build a brand that truly stands out from the crowd. Whether you're a startup or an established business, there's definitely a benefit to using AI for your brand.

Time Stamps:
[00:01:03] Apple enters AI world with pricey headset
[00:06:17] Actors no longer needed, just faces
[00:10:43] Is personal branding and AI ethical?
[00:13:39] AI experimentation with your brand is encouraged, but value is key
[00:16:58] Using AI to enhance personal/ company brand
For full show notes, head to YourEverydayAI.com

Topics Covered in This Episode:
1. Dilemma of Actors Losing Their Uniqueness to Technology
- Actors feeling disconnected from their craft due to the rise of visual effects and face replacement technology
- Valuation of recognizable faces over actual acting skills
- The complicated issue of privilege and compensation

2. AI in Personal Branding and Business
- Experimenting with AI for its benefits and potential for immediacy
- Encouraging younger generations to use AI in building a personal brand or business
- Importance of providing value to others and having a noble mission
- AI should be used as a consultant and not solely relied upon

3. Social Media and Authenticity
- Against AI-generated avatars
- Importance of getting to know the real individuals behind companies
- Potential for creating depression and loneliness through creating an image that isn't true on social media

4. Actors, Digital Doubles and AI
- Actors want to own their image and get paid as much as they did before
- Digital doubles for actors with specific body types or faces
- The Hollywood union discussing pay and control over actors' images due to AI in contract negotiations with studios

5. Apple's Upcoming Announcement of Mixed Reality Headset
- Apple not as active in AI space as other tech giants
- The potential impact of the mixed reality headset on the AI world

6. YourEverydayAI.com
- Promotion of website that features a live stream, podcasts, and a daily newsletter
- Encouragement for listeners to subscribe, leave a rating, and stay up to date on AI news

7. Brand Building with AI
- AI can be used to assist in brand building, such as ideation sessions and improving brand strategy and identity
- Suggestions on how someone who hasn't utilized AI in branding can get started

Keywords:
actors, visual effects, face replacement technology, uniqueness, privilege, compensation, Love Dead and Roberts, Netflix, AI, laziness, software testing, ChatGPT, prompts, consultant, personal brand, AI-generated avatars, social media, human safety, Hollywood union, gray area, Apple, mixed reality headset, consumer impact, youreverydayai.com, live stream, podcasts, ratings, newsletter, personal brand, unlimited resources, brand strategy, identity, branding.

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