Stuff You Should Know Short Stuff: BM Radio
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Jul 2, 2025 Explore the glorious era of Beautiful Music radio, once a soothing staple in American homes. Discover how the format aimed to enthrall listeners, particularly women, with its relaxing tunes. Learn about the innovative transformation of background music in radio, adapting to ever-changing listener demands. Reflect on the rise and fall of this genre, shaped by cultural shifts and the rock and roll revolution. Nostalgia fills the air as the evolution of radio from AM to FM unfolds, highlighting its impact on music consumption.
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Origins of Beautiful Music Format
- Beautiful Music originated from FM radio, which was initially considered "square" in the 60s and 70s.
- It featured orchestral and instrumental versions of pop hits, creating a polished and easy-listening sound.
Beautiful Music's Target Audience
- Beautiful Music targeted women, especially housewives, as the primary audience.
- The format played smooth, non-intrusive music to accompany housework and shopping decisions.
Schulke's Unique Broadcasting Standards
- Schulke Radio Productions revolutionized BM radio with high-quality syndicated tapes.
- They limited ads to six minutes an hour and lowered their volume below the music level to enhance listener experience.