The Business of Open Source

Getting The Most Out of Open-Source Events with Brian Proffitt

10 snips
Oct 11, 2023
Brian Proffitt, Senior Manager of Community Outreach at Red Hat’s OSPO, discusses the value of events for lead generation, testing positioning and messaging, and community-building efforts. He shares insights on measuring ROI, optimizing lead gen events, and maximizing the impact of community events. Proffitt emphasizes the importance of gathering live feedback, refining communication based on customer reactions at in-person interactions, and collaborating between events teams and marketing departments.
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INSIGHT

Lead Gen vs Community Events

  • Lead generation events focus primarily on capturing leads from potential customers and partners.
  • Community events are about engagement and feedback, often with ROI harder to measure directly.
ADVICE

Measure Lead Gen Event Quality

  • Use traffic and interaction quality as key lead gen event metrics.
  • Gather feedback from conversations to improve product and support.
ADVICE

Improve Event Success With Iteration

  • Collaborate closely with marketing and product teams to align event messaging.
  • Iterate event strategies by analyzing data and adapting message delivery.
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