Bloomberg Businessweek ICYMI: The Next Sports and Entertainment Empire
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Jul 8, 2025 Sam Zussman, CEO of BSE Global, oversees the Brooklyn Nets and New York Liberty, focusing on innovative fan experiences. He discusses the vibrant culture of Brooklyn as a launchpad for expanding sports and entertainment. Zussman highlights the WNBA's growth, including additions of teams in key cities by 2030. He emphasizes the importance of enhancing fan experiences in modern venues and how evolving consumer preferences prioritize experiences over material goods. Additionally, he touches on current negotiations in the WNBA for better player benefits.
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Barclays Center's Unique Experience
- Barclays Center is an entertainment hub with about 190 event nights yearly and diverse offerings beyond basketball.
- Brooklyn Sports and Entertainment embraces Brooklyn's diverse culture to deliver unique experiences at concerts and games.
Rapid Brand Growth Strategy
- Building a strong culture and brand in under 15 years made Barclays the third highest grossing arena worldwide.
- Long-term vision and focus on fan experience are key to rapid brand growth and success.
Investing Ahead for Experience
- Audience preferences have shifted toward immersive, club-style experiences with food and drink service.
- Investments in venue renovations and new clubs reflect these evolving fan consumption patterns, not just facility aging.