Matt Paulson is the founder and CEO of MarketBeat. Matt’s media company and newsletter has over 4.3M subscribers and is on pace to do $40M in revenue this year.

Follow Matt Paulson on Twitter: @MattPaulsonSD

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Episode Topics & Timestamps

00:00 About MarketBeat and Matt’s media company

05:14 Ad spend across Google, Bing, Facebook, and other channels

09:09 Working with agencies

11:46 Managing advertising through agencies, offers, and automation.

13:42 Hot stock trends drive high newsletter engagement.

17:28 Two big companies and smaller affiliates

20:56 The Financial publishing industry and the CPA model.

25:06 Investor relations, financial newsletters, CPA deals.

29:16 Dynamic offer rotation maximizes email campaign performance.

32:42 Multi-channel marketing maximizes message delivery effectiveness.

36:17 Email success depends on optimizing for sales.

36:59 Rising newsletter ads face potential sustainability issues.

40:44 Consider audience demographics, interests, then find affiliate program.

45:53 Marketbeat’s plans

47:23 Pioneering data-driven financial content creation

50:21 Where to find Matt online

Links Mentioned

MarketBeat.com

Twitter.com/MattPaulsonSD

10/26: Start or Sit (NFC); Underowned Players; MIA-HOU (Fantasy Football Podcast)