Oversupply and Competition Between Creators

Sep 1, 2021

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In today’s economy, it seems like everyone’s a creator. And in a bustling creator economy, making your voice heard can feel impossible. But is it actually impossible? And does success mean viewing fellow creators as competition?

In today’s episode, Charli, Haley, and Miguel discuss a recent article titled, The Creator Economy Is In Crisis, Now Let’s Fix It. Some say over-supply and unfriendly algorithms make the modern creator economy a challenging industry. With so many creators working for less (or nothing), many wonder if creators are undervalued.

Nonetheless, if you’re itching to go full-time with a side-hustle, there are always ways to break through the noise and create for a living.

“I think what we have to do as creators is not let the platforms and the brands put us in competition with each other. We can’t let that happen. I don’t think creators realize the power that they hold. If every creator decided to stop uploading to YouTube, YouTube wouldn’t make any money. Right? We do hold that power.” ~ @charliprangley

Main takeaways

[08:54] Oversupply makes it possible for niche content to exist instead of content that appeals only to the masses. Tools like filters and search buttons make it possible for smaller niche creators to be found.
[09:11] Because the market is filled with tons of creators doing similar content, creators must differentiate themselves or find their niche.
[11:02] Platforms add to the problem of oversaturation because algorithms reward creators who post frequently.
[15:14] Oversupply isn’t a death sentence for small creators. If people are interested in your niche, chances are they’ll find you. You can beat the algorithm by being hyper-specific or hyper-broad.
[25:18] Making money is a skill set. To solve the problem of underpaid creators, creators must make monetization their goal before anything else.

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