Are you looking to build trust with potential customers in today’s digital world? In this episode of the Local Marketing Lab, Phil Treadwell, founder of M1 Academy and host of the Mortgage Marketing Expert Podcast, reveals why traditional selling tactics fall short and how to start connecting authentically with your audience. His unique perspective combines insights from both the mortgage industry and his success as a craft brewery founder.

Topics discussed in this episode:

1️⃣ Fundamental difference between marketing and sales

2️⃣ Build trust through storytelling and personal branding

3️⃣ Evolution of social media algorithms and what it means for businesses

4️⃣ Strategies for engaging with other businesses’ content

5️⃣ Why personal branding matters more in high-trust industries

Resources

• Connect with Phil Treadwell on LinkedIn.
• Learn more about M1 Academy.
• Listen to an episode of the Mortgage Marketing Expert.