My name is Brad Axelrad, and for over a decade now, I’ve worked with coaches, consultants, and business owners to transform struggle into strength. By helping them face their fears and dance with their dragons, I help leaders like you step into their power and create a thriving coaching business in the process.

I’ve produced over 200 live events, spoken from nearly 300 stages (live and virtual), and interviewed top thought & business leaders and bestselling authors including industry GIANTS such as John Assaraf, Bob Proctor, Don Miguel Ruiz, Gay Hendricks, Ali Brown, Michael Gerber, and many more…

Since 2010, I’ve been a proud Founding Member of ATL SoCal (Association of Transformational Leaders) and Co-Founder of ATL Costa Rica, founded in 2017.

I’ve done all of this as a part of my ongoing mission to show tomorrow’s leaders how to embody success without sacrifice today—one that has seen thousands of lives transformed, just like yours CAN and WILL.

Motivation Mondays: Dance with Your Dragons: A chat with Brad Axelrad