In today's interview, I'm joined by Kevin Kolbe, a successful YouTuber and former television creative director. Kevin shares his journey from traditional media to building a thriving YouTube channel, discussing the challenges and successes he faced along the way. He emphasizes the importance of community, the impact of a channel audit by VidIQ, and the significance of pivoting content to better connect with audiences. Kevin also provides insights into his video production process, monetization strategies, and the evolving landscape of YouTube content creation.

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About Kevin:

Kevin Kolbe's creative journey started as a DJ on radio, before getting into TV. He spent over 30+ years in video production and marketing at FOX, NBC, CBS, and ABC affiliated TV stations including leading an award-winning creative team for one of the most recognized FOX affiliates in the country. Kevin has worked with national brands, non-profits, and other content creators around the world.

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