Bitcoin for Millennials You’ve Been Lied to About Bitcoin — Here’s Who’s Behind It | Fernando Nikolic | BFM172
Jul 21, 2025
Fernando Nikolic, VP of Marketing & Communications at Blockstream and founder of Bitcoin Perception, dives into the complex narratives surrounding Bitcoin. He discusses the influence of mainstream media and how conflicting micro-narratives emerge as Bitcoin evolves. Nikolic critiques the persistent, outdated narratives resurfacing in reports and emphasizes the importance of democratizing financial information. The conversation touches on the significant impact of trust in media representations and the necessity for a balanced portrayal of Bitcoin to bridge gaps in understanding.
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Bitcoin's Fragmented Narratives
- Bitcoin's narrative is now fragmented into thousands of micro-narratives shaped by various media and influencers.
- People trust different sources to act upon Bitcoin, leading to diverse converging adoption paths.
Siloed Media and Tribal Narratives
- Content consumption is increasingly siloed due to algorithmic feeds, causing isolated echo chambers.
- This creates narrative tribalism where people mistake their perspective as universal.
Sunk Cost Shapes Bitcoin Narratives
- Legacy media and influencers are trapped by sunk cost fallacy, reluctant to pivot views on Bitcoin.
- They double down on past negative narratives to retain their established, skeptical audience.
