Sometimes I like to sprinkle in some raw and unfiltered thoughts.
In this episode I cover:
Startups don't have a lot of people, time or money. So how should you think about prioritizing your marketing efforts? I break it down into three parts;
1. Foundation - clean up your house;
2. Owned Channels - create beautiful spaces within your house;
3. Awareness - let people know you have this clean, amazing house;
Quick note about the 1-page marketing plan, not being overly complex so that it's useful for you and team;
Quick note about the Bullseye Framework from the book Traction for testing marketing channels.
For more content, subscribe to Modern Startup Marketing on Apple or Spotify (or wherever you like to listen).
You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com
Thanks for listening!
Building With Buyers: Startup Marketing and Growth Fueled By Customers