In this episode, Joe Kenemore, CEO of Mailbox Power, shares some timely and powerful insights into how to win new clients, retain existing ones, and build true customer loyalty.
Especially in service industries, whether that be HVAC, Solar, Elderly Care, Pet Care, or any other kind of home service, successful businesses need to be remembered and trusted. They have to feel valued and receive value from your business.
Gifting helps short circuit that process, and it provides a much higher engagement rate, longer staying power than digital media, and it cuts through the clutter of other messaging tools.
Joe shares some experiences and best practices into how to optimize blended media campaigns that take advantage of the power of physical media (cards, gifts, post cards, food, etc.) and digital media (texting, calling, emails, landing pages, etc.).
He also shares a couple of tips about how to best use gifting around the holidays and throughout the year to guarantee a higher customer loyalty and retention rate.
This is definitely worth a listen. Enjoy!
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