Today’s interview for the Millionaire Secrets Podcast is with Todd Herman, sports and business coach, and author of the fantastic book:

The Alter Ego Effect.

I’ve got to tell you, listening to Todd speak today gave me a little shiver of excitement.

The words he spoke were just so true for my own personal journey. The Jeff Lerner you see today was initially a character I had to play.

You see, I’m actually a huge introvert.

I had to become somebody else. A different Jeff. In order to build ENTRE as you know it today.

And that’s what Todd and I talk about.

Creating and stepping into your success character.

Todd first started studying and developing the idea of a success character when he began working with professional athletes several decades ago.

Todd calls it the performance persona.

He noticed a consistent theme between many of the best elite athletes.

It was a personality trait. A character trait.

They would literally become somebody else when they stepped out into the arena to do battle.

The idea that there is a single-self is something that the self-help and psychology fields have been pushing for close to a century.

Todd disagrees strongly.

We all wear different masks in different parts of our lives.

When building a business and stepping into the world of entrepreneurship for the first time…

...you need to create a new mask. A new character.

Your...success character.

Listen to the Podcast below to enjoy the full interview with Todd Herman:

Check Out More of Todd’s Content Here 👇

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