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The Hustle Daily Show
Suck it, tie-dye — content creation is camp’s new darling
Nov 14, 2023
Kids' camps are focusing on teaching content creation to meet the demand for YouTube careers. Bing is falling behind Google, and Dior launches a pricey baby skincare line. The podcast discusses the rise of influencer and content creator summer camps, the cultural shift towards becoming influencers, and the impact of the internet on content creation.
14:21
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Quick takeaways
- Children's summer camps are adapting to the rise of aspiring YouTubers and content creators, providing specialized programming to teach video creation and internet fame.
- The trend of desiring internet fame and becoming influencers raises concerns about personal branding and mental health, while Google continues to dominate the search engine market.
Deep dives
The Rise of Content Creator Camps for Kids
Children's summer camps are shifting focus from traditional activities like archery and ceramics to cater to the growing trend of kids wanting to become YouTubers and content creators. A 2019 survey revealed that nearly 30% of kids aged 8 to 12 chose YouTuber as their top career choice. In response, specialized camps such as Texas-based Creator Camp have emerged, providing programming on YouTube, Minecraft, AI, and filmmaking. These camps aim to teach kids video creation skills and help them become famous on the internet. While there are concerns about privacy, the camps also offer benefits such as teaching entrepreneurship, creativity, and transferable skills like videography and AI applications.
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