When It Hits the Fan The truth about ‘no comment,’ managing expectations and cost-effective PR
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Apr 1, 2025 Discover the dual nature of 'no comment' in PR—how it can either safeguard or harm your message. Get savvy tips for addressing a boss’s unrealistic media expectations, even when there’s little news to share. Learn how small charities can shine in a busy landscape, emphasizing their crucial missions. Plus, uncover the essential skills and creative strategies needed for success in public relations. Finally, delve into the importance of peripheral vision for understanding societal trends and improving stakeholder engagement.
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Off-The-Record Conversations
- Build relationships with journalists to enable off-the-record conversations.
- This helps manage narratives without being directly quoted.
The Power of "No Comment"
- "No comment" can be perceived as a strong statement, hinting at future announcements.
- It can also imply guilt or knowledge, especially depending on the question.
Alternatives to "No Comment"
- Instead of saying "no comment", try phrases like "We're not saying anything at this stage."
- Consider saying "We do not comment on market rumors" in business contexts, or indicate unavailability for comment.