"The Ultimate Retail Manual" author Jeffrey P. McNulty joins me - Episode 44

If you were in business and business seemed to be getting harder, would you quit or search for ways to be better?

No, it's not a trick question. Many businesses are in the midst of a major transformation right now and if you built a business that is a retail operation you probably have some trepidation about how you fit in not and ongoing. Powersports dealerships are retail outlets that focus on Motorcycle, ATV, UTV, Snowmobile and Personal Watercraft products and services. They have been around for long enough to see some hard times in the past but I'd contend they typically chalk up a softening  of revenues to being "luxury goods" and "quick to the chopping block" by consumers versus staple goods, in tough times. I'm not even contending that isn't accurate and true. But, I will say that in the recession 2008-2011, I witnessed dealerships close down who seemingly just weren't ready or able to fight. And in some cases, they weren't ready to change. 

Jeffrey P. McNulty agreed to come speak with me on this episode because I told him that I live and breathe powersports, more specifically I live and breathe to help the dealerships that sell powersports. I shared with him that I see a widening gap between the worst to best shops in what they are knowing and doing. I get that it is a bit of a bell curve as with many things but I hate to see good hard working people that are enthusiasts first, in powersports, get left behind without trying to provide them some extra insights from some folks that have been there/done that at the highest levels of retail. Are you ready to change and capitalize?

Please plan for a couple hours to listen to this entire episode and then you should also go get his book. It's impressive. Having grown up working in traditional retail before I entered the powersports retail business in 1998, I can tell you that the contents of the "manual" are certainly awesome. He didn't reward me in any way to say that. I bought two copies of the manual because I believe there is great value for you, my dealership audience. And, I will be giving 1 of the copies away to a podcast listener at no charge.  

Check out his organization here:  www.newretailethos.com

or here: www.facebook.com/TheUltimateRetailManual

The book is available here if you demand Amazon speed: Buy the book on Amazon Here

Contact him directly here: On LinkedIn

Or email him here:  jpmcnulty@newretailethos.com

Please share this with anyone you know in powersports, traditional retail or that runs any form of business.

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