SUMMER ‘23 - From Lawyer to Beauty Founder Stocked in Sephora, with Hyper Skin Founder Desiree Verdejo (Part 1)

This is Desiree Verdejo for Female Startup Club.

If you’re new here! Hi! I’m Doone, your host and Hype girl in business. Every week we learn from 7, 8, and 9-figure female founders to understand their blueprint in business when it comes to money, marketing and mistakes. Women like Desiree Verdejo, the founder of Hyper. After leaving her career as an attorney, Desiree left the 9-5 to create the Sephora for Black Women which eventually led her to creating Hyper. We’re chatting through a bunch of insightful learnings from this business; like the power of PR and how to use grants to access capital…

Desiree's key piece of advice when it comes to the funding piece of the business is to be really thoughtful about when you fundraise, how you fundraise, and why you're doing it. There are so many different types of capital available right now and each will have entirely different consequences for you and your business.

And on that note! Remember that you can access our doc for every grant that’s currently live around the world for female founders. You can get the list at femalestartupclub.com/grants.

Let’s jump into today’s episode, this is Desiree for Female Startup Club.

LINKS WE MENTION:

Hyper Skin's Instagram

Desiree's Instagram

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