Roblox Tech Talks Growth Engineering
Jun 29, 2023
Anupam Singh, VP of Engineering for the Growth Team at Roblox, sheds light on the exciting innovations driving user engagement. He discusses the balance between creativity and analytics in refining the platform's growth strategy. Anupam dives into enhancing search capabilities with machine learning, aiming for personalized user experiences. He also addresses the complexities of matchmaking and managing high-demand scenarios, sharing insights on real-time communication and the increasing role of AI in virtual environments. Get ready for a tech-savvy journey!
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Long-Term Creator-Led Growth
- Roblox prioritizes long-term, creator-focused innovation over short-term growth hacks.
- Engineers focus on enabling creators and better experiences rather than exploitative tricks for 1% spikes.
Discovery Built For Co-Experience
- Discovery on Roblox centers on co-experience: finding experiences that let you play with friends.
- Real-time signals and friend activity fundamentally change discovery compared with passive media platforms.
Use Transparent Algorithmic Ranking
- Avoid manual interventions in ranking and favor transparent algorithmic evaluation.
- Use continuous neural models to surface niche creators fairly and at scale.