Strategy Practice with Karan Taneja and Syed Shozab Abbas - Five Attempts At The Four Points

Strategists Karan Taneja and Syed Shozab Abbas recently shared a bunch of practice strategies online. In this episode, we look at five of them:

1. Selling Playstation 5 to 45+ dads in a midlife crisis
2. Selling Sleepwell mattresses to pregnant women
3. Selling Woodland to stay-at-home dads
4. Selling therapy to bodybuilders
5. Selling Fastrack to grandparents

Syed describes himself as a perennial ad geek while Karan is a chef-turned-strategist. They were classmates who decided to put their thinking into public to land their first strategy jobs.

You can find Karan here: https://www.linkedin.com/in/karan-taneja29/

You can find Syed here: https://www.linkedin.com/in/syedshozab/

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