Jim is joined by Jordan Summers during a Linkedin live stream where they discuss tactics and strategies for navigating the holiday season, including the all important Black Friday and Cyber Monday. They get tactical with strategies for companies at different stages of growth and provide a blueprint on how to make it through and meeting your goals.

TOPICS DISCUSSED IN TODAY’S EPISODE

The importance of black Friday and cyber monday
Should Your Business Compete?
Holiday Season strategies
Balancing discounts and margins
Maximizing customer engagement
Setting goals
Crafting Effective Offers
Understanding Ad Spend and CPMs
Scaling ad campaigns effectively
Ad creative strategies
Landing pages and websites
Understanding Ad Spend and CPMs
Post-Holiday Marketing Strategies

Resources:

Additional episodes you might enjoy:

Startup Ideas by Paul Graham (#45)

Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)

How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)

Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)

How We're Validating Startup Ideas (#51)

The Black Friday / Cyber Monday Playbook for 2024 (#189)