Major League Baseball: How the US breaks the UK

MLB's trying to expand the game of baseball internationally, with a major focus on breaking the UK. But in a country that hasn't paid much attention to 'America's National Pastime', how do they attract attention. MLB Europe's MD Ben Ladkin sits down with us to talk about their strategy. In this conversation we chat about: 

• The Baseball Takeover of Trafalgar Square
• How they're using iconic merchandise to get people's attention
• The role of stadium food in enticing audiences
• Their broadcast deals with the BBC and BT Sport
• The development of grassroots baseball fans
• How Ben's time at Arsenal Football Club prepared him for a role at MLB

For more interviews, news and analysis, pick up the Evening Standard newspaper or go to standard.co.uk/business.

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