Good Content with Shannon McKinstrie Building Real Community with Stories and Shared Moments
8 snips
Jan 6, 2026 Kick off the new year with laughs and insights as Shannon explores the power of community in content creation. Discover why sharing personal stories fosters genuine connections with audiences. Learn how viral moments can rally communities and spark collective action, like the inspiring Topgolf net incident. Pivoting content? It can strengthen your bond with followers if you start with shared experiences. Engage actively in comments and stories to deepen those relationships, proving that a loyal community beats sheer follower count.
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Share Your Journey First
- Share your personal journeys on social media, even just in Stories to test interest.
- If it resonates, work those moments into your main content to deepen connection.
Community Retains Followers After Pivot
- Community keeps followers after a journey ends because people follow the person, not just the topic.
- Give people the option to stick around when you pivot instead of starting a new account.
Tatiana's Pivot To Running
- Shannon describes meeting Tatiana and watching her pivot from agency help to running content while keeping her expertise visible.
- Tatiana kept bookings by sharing a new passion and still posting original expertise occasionally.