Pipeline Visionaries The Secrets to Success Using G2 with 3-time CMO Amanda Malko, CMO of G2
“Retention is the foundation for growth. And I think it's one that's easy to overlook as you're focused on pipe gen and getting more customers. But if you invest in customer success advocacy and building a community, then you're going to continue to have a very successful business because you're going to retain and grow the customers that you already have.” — Amanda Malko
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Episode Timestamps:
*(2:25) Amanda’s first job in demand gen
*(2:50) Amanda’s role at G2
*(6:50) Digital transformation wasn’t the only thing COVID accelerated
*(7:20) The Trust Tree
*(9:30) How different people are using G2 successfully
*(11:15) G2’s overall go to market motion and strategy
*(20:05) Amanda’s marketing philosophy and how she treats her first 90 days as CMO
*(22:00) The Playbook — Amanda’s Uncuttable Budget Items
*(25:25) Amanda’s views on customer marketing
*(28:30) How B2B enterprise tech companies can leverage ABM/email marketing
*(33:00) Measuring campaign success and the framework G2 uses
*(35:15) Amanda’s advice for someone figuring out their G2 strategy
*(39:00) How Amanda views G2’s website, chatbots, and conversational marketing
*(41:30) Amanda’s most memorable dust-ups and advice
*(43:15) Quick hits
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