453: Creating an effective and motivating product strategy

Global Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode:  Product manager, product development, product management, new product development, innovation management, product development process, product design, product innovation, innovation process, innovation strategy, product design process Today we are talking about creating product strategy. Our guest is Bob Caporale. Bob is the author of the book Creative Strategy Generation. He is a strategic practitioner, having spent 20 years leading product, marketing, and business functions for large international corporations. I first heard of Bob when he was the president of Sequent Learning, the product management training company. He has since founded and leads the Strategy Generation company. Bob believes that strategy is derived from a combination of experience, insight, and creativity.