If you're looking to get promoted or even be recognised as a high-performer in your sales role, this episode will be perfect for you.

James Bergl is a very well respected sales director.  

I've been lucky enough to have worked with some salespeople and sales leaders who have worked for him. 

Interestingly, those sales leaders all attribute their success and their teams' success, at least partly, to the quality of sales leadership they received from James.
 
So, it just made sense to get James on the podcast and share some ideas about what it takes to be great in sales today. 
 
Specifically, what are the most important attributes he looks for in a good sales team member. What are the traits of a successful seller?

1️⃣  Constructively challenge their customer's perspective
2️⃣  Quantify, sell & anchor on value  
3️⃣  Take full accountability and ownership for the entire customer engagement, especially when a deal is de-railed 
4️⃣  Deliver on their word, both internally & to their customers 

James walks us through these 4 traits, provides examples and expands on them.

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